LUCKY BRAND

2008-2012

My work at Lucky Brand involved introducting a footwear line for the LA-based denim company by understanding the brand's Southern California lifestyle, As Design Director at Lucky Brand, I orchestrated the successful new launch, collaborating closely with industry legend Vince Camuto. Despite challenging market conditions in 2008, I established the brand as a $50 million business within three years. I successfully combine creativity with accessibility and my knack for understanding customer preferences and business budgets played a pivotal role in this accomplishment. Shortly after I left the company, the brand became a $100 million business.